BAIBA RIPA (BR) is a high-fashion brand founded in 2008 by two designers Baiba Ripa and Agita Klauss and is based in Riga, Latvia. It is one of five most sought-after established fashion names in Latvia. The brand has been successfully creating new collections for four seasons. Every single one is produced and atelier manufactured in Latvia. Fashion duo’s successful creative work has gained several awards, the latest being the first prize Kastner & Ohler Award at Design Assembly festival, Graza, Austria in May 2009.

From its first collection in 2008, BR soothes the thirst of self-assured feminine minds for truly suggestive alternative to contemporary clothing lines. The framework of BR conceptual sense of style consists of deep passion for embroidered embellishments and tangible paper-like optics embraced in ethereal, sculptural designs. The trinity of joy of mixing things easily, elegance and uniqueness implemented in every collection introduce the designers’ personal aesthetic in the universe of fashion.

BR’s incentive is to reflect as well as visually convey the constantly shifting energies between identity and structure as the designers believe there is truth and beauty within contradiction and aspiration. The designers’ uncompromising viewpoint on the Eastern world as the only remaining sanctuary for centenarian traditions of sustainable local handwork, virgin nature and course of life, redolent with myths and legends, have led to a strong and recognizable handwriting, visible throughout every collection.

In January 2011, BR presented its A/W 11 womenswear collection during the fashion week in Berlin, followed by Paris RENDEZ –VOUS Showroom in March. BR has grown up this season, evolving from a knitwear-led collection. A/W 11 is dominated by dresses, cardigan-sweaters and coats. One of key trends is tight, skinny dress followed by a figure hugging coat as opposed to oversized knitted fabric cardigans, sweaters and dresses. Military inspired details add a cool edge: emphasized sewn on pockets, epaulettes. Knitted fabrics include cashmere, blended cashmere and mohair. This season’s must-have is sophisticated dresses in cozy materials such as wool and wool and viscose jersey. As the season progresses, we introduce a new feel given with combined wool jersey and silk chiffon, wool fabric and embroidered silk organza, all used in creating classy dresses. Just don’t think of it as a dress or a jacket. Think of it as something you have always longed for.